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The App that Lets You Exercise for Charity


Fitness-based fundraising is certainly not a new thing'events like Race for the Cure may come to mind here; but Charity Miles, a cool app, puts a new spin on it. The free Android and iPhone app tracks miles and raises money for a variety of causes. Bikers earn 10 cents a mile; walkers and runners earn 25 cents per mile. You simply download the app, select a charity, hit start, and your phone's internal GPS tracks your miles. Currently there are nine charities to choose from, including Habitat for Humanity, Nature Conservancy and Feeding America.



The company's founder, Gene Gurkoff, a former corporate lawyer, has run more than 30 marathons and 5 Ironman triathlons to raise money and awareness for Parkinson's disease, from which his grandfather suffers. But he felt frustrated that individual runners and walkers can't attract corporate sponsors to raise really big money. He believes that because Charity Miles will develop a large, demographically targetable audience, it will attract corporate sponsorship to donate money and fund the app's charity coffer. Gurkoff and his partner donated $1 million of their own money for the initial Charity Miles funding pool.

In its first year, Charity Miles' app users have logged enough charity miles to go to the moon and back three times and raised more than $350,000.

Give it a try; knowing that last half mile will raise money for your favorite charity may be the motivation you need to finish.

http://vimeo.com/42870535

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