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Michael Pollan's Animated Food Rules

This is a short stop-motion film that playfully animates seeds, veggies, cookies and popcorn to the wise and simple words of award-winning author, journalist and food activist Michael Pollan, Michael Pollan's Food Rules illustrates with surprising clarity the case for a more mindful food production industry.

Made, quite fittingly, on a kitchen table by Marija Jacimovic and Benoit Detalle, it won the 2012 RSA/Nominet Trust Film Competition and has since been screened at festivals worldwide. Illustrating the importance of healthy eating and the heath of our planet, it acts like an appetizer to anyone willing to become more mindful of the food they eat.