Wellness With Purpose

Since 1982, Natural Vitality® has been dedicated to one thing: your natural health and well-being. Our mission is simple: restore your balance, replenish what your body needs, and help you live with more vitality each day.

It All Started With Magnesium

Millions of people are magnesium deficient, and our flagship product, Natural Vitality CALM®, was created to help consumers meet their lifestyle needs. The water-soluble magnesium powder drink mix, made from highly absorbable ionic Magnesium Citrate.^Δ1 Fast-acting, innovative, and thoughtfully formulated, it became the gold standard of magnesium supplementation for good reason.

CALM to the MAX

After nearly four decades perfecting magnesium in powders, capsules, and gummies, we’ve introduced our most advanced formula yet: MAXCALM®. This next-level evolution of CALM® pairs Magnesium Citrate and Glycinate for our most premium magnesium experience ever.^Δ 

Our Commitment To You

Every product we’ve ever made, from our first powder to MAXCALM®, has been driven by one purpose: your well-being. That commitment to helping replenish your magnesium, supporting your body, and restoring your balance never changes.*

*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

^ΔMagnesium Citrate created from Citric Acid and Magnesium Carbonate.

¹Compared to Magnesium Oxide.